Jan 02 2008, 4:22 pm - By godslittlekitty

How Much is One Life Worth?
Vitae Caring Foundation Believes Each One is Priceless

JEFFERSON CITY, Mo., Jan. 2 /Christian Newswire/ -- You can't set a
price on the life
of a baby--or its mother. To get that message to the
widest possible audience the Vitae
Caring Foundation
(http://rs6.net/tn.jsp?e=001ZBbiSfAuZCz8pCE7efK3BMm7RtC0MnKz1Ihg4Pvy4dMTS7OzR_2M0m7uKYMJYRCjNx JyD1nky_lQUcsMbxFey8JDzbjCwYJFXYMc-fCr1DIf2WJSnGB3hI5yZDaIgKihWCglTUyzY2I=)
has spent the last 16 years
producing professional television and radio
commercials designed to educate viewers and
listeners about resources for pregnant women facing
a crisis pregnancy.

Producing commercials--especially television
commercials--and buying air time is an expensive
proposition, yet Vitae isn't counting the cost, it's
celebrating the results. For example, after a Vitae ad
ran in New York, the city that leads the nation in
abortions, the EMC Frontline Pregnancy Centers
received more than 1,100 calls and over 400 visits.
Best of all, the lives of 138 babies were saved in New
York City. After Vitae commercials ran in Dallas,
pregnancy resource centers reported a 169 percent
increase in calls; in Kansas City crisis pregnancy
centers fielded 181 percent more calls than usual;
and in Minneapolis the month after the Vitae ads ran
on TV, abortions dropped by 10.6 percent.

Yet, as we approach the 35th anniversary of Roe
vs. Wade, there is still so much more do. Vitae is
constantly re-evaluating its message and studying
new ways to frame the issue so they can reach
teenagers eager to experiment with their sexuality,
women who may or may not be ready to start a family,
and men whose actions and opinions very often are a
catalyst for a woman's decision to abort or keep her
baby. To keep Vitae's message fresh and convincing
requires new market research, as well as
consultation with media and marketing professionals.
All of that is expensive, too.

Vitae's decision in 1991 to enter the media was based
upon the realization that in today's world most people
get their information and develop their opinions based
upon what they see and hear in the mass media. And
so, to change hearts and change minds, to reach the
market that needs to hear the message that women
need real choices and that life is sacred, Vitae creates
TV and radio spots that are positive, persuasive, and
non-threatening.

The way the people at Vitae see it, in the struggle to
bring America back to its traditional respect for human
life, developing effective television and radio
campaigns is not a flashy luxury, but an absolute
necessity. After all, the goal is to save human lives,
each one of which is priceless.

To schedule an interview with Dr. Pia de Solenni or
Carl Landwehr please contact Christine Schicker at
404-610-8871 or Ashley Walker at 678-990-9032, both
with The Maximus Group.

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Christian
Newswire
(http://rs6.net/tn.jsp?e=001ZBbiSfAuZCxRLD-Mn7oT5kiz9aBZ7-M6icKkEU_4TSEIoEgy0IAFyL03gHovIaknw3 -rrQrv3tkapDrVVESSJvksTPdT0V1bvGGbPWKMEBECJ9qCvSleP_jWVZ4H7VgX)

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To: National Desk

Contact: Christine Schicker, 404-610-8871; Ashley Walker, 678-990-9032,
both with The Maximus Group





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* Vitae Caring Foundation -
http://rs6.net/tn.jsp?e=001ZBbiSfAuZCz8pCE7efK3BMm7RtC0MnKz1Ihg4Pvy4dMTS7OzR_2M0m7uKYMJYRCjNx JyD1nky_lQUcsMbxFey8JDzbjCwYJFXYMc-fCr1DIf2WJSnGB3hI5yZDaIgKihWCglTUyzY2I=